@inbook{ GUIJARRO:65-85,

author = { JUAN RAMÓN GUIJARRO OJEDA } ,

title = { METAPHORS IN ADVERTISING: A PICTORIAL ANALYSIS },

booktitle = { PAPERS ON ENGLISH PHILOLOGY },

isbn = { 84-688-6779-9 },

publisher = { REPOGRAFÍA DIGITAL GRANADA },

pages = { 65 - 85 },

year = { 2004 },

}